Since its opening in 1952, Television City, Los Angeles has been the West Coast home of CBS broadcasting and an iconic symbol for Southern California’s entertainment industry. Over the years, TV City has been home to Ed Sullivan, All in the Family, and the long-running Carol Burnett Show… to name a few.Innovative Theatres began working with CBS engineers on the renovation of the primary screening room. The first task, to update the room’s 70s-era automation. Then we transitioned the existing projection system from 35mm film to professional-grade D-Cinema digital technology and the sound system to 7.1 logic digital surround.As the project progressed, other aspects of the screening room were also outdated. At that point, Innovative Theatres allied with CBS facilities designers to develop a renovation strategy for the screening room makeover.Improved acoustics and new, luxurious cinema seating, and modernized interior finishes started the screening room renovation. State-of-the-art LED’s provide accent lighting installed in the ceiling drop-down acoustics and stairway lighting. A Gobo lighting fixture projects the CBS logo onto new ‘monolith’ theater walls. Accent (color-changing) lighting designed for a new ‘dropped’ soffit is suspended above the audience seating area.Custom designed wall acoustics featuring fabric-covered absorber panels paired with stained hardwood 2D & 3D diffusers accomplish optimized sonic performance with top-end boardroom esthetics.The new CBS TV City Screening Room features a 17′ wide Stewart micro-perforated film screen with JBL Synthesis integrated 7.1 sound system calibrated to THX professional standards.“It was a rather personal thrill to employ the many elements of theatrical design to the Interior of the TV City Screening Room. To witness the results of this synthesis of lighting, textures, and focused architecture is a genuine reaffirmation of performance meeting contemporary design.”

Tucked within a Vintage Villa along Beverly Hills’ tree-lined Maple Drive, this classically elegant private cinema offers a new life to a forgotten underground room.A small private staircase leading from the home’s kitchen to a dimly lit room. A room with low ceilings and whose sole purpose was to store forgotten objects.Innovative Theatres saw the opportunity to create an area, a home theater that the entire family and friends could use and enjoy.We carefully designed a platformed seating area, lightly scaled millwork, and acoustical wall systems to create this elegant and well-functioning family theater—all without visually crowding the room’s appearance. We addressed the theater lighting with overhead micro spots and continuous perimeter up-lighting built into the custom wood cornice molding.

This splendid Italian villa is bathed in light and sits atop a steep hillside, far below in the shadows, a welcoming retreat…Cinema Montagna.Conceived and built for the Wellness Center Designer Showcase Tour, this exotic home theater fashioned to simulate an ancient catacomb. Located adjacent to the home’s rustic wine cellar, the theater walls and architectural details finished with a rugged stone patina. At the rear of the theater, an elegant sitting area attracts guests to enjoy one of the fine vintages.Situated adjacent to the home’s wine cellar, the resulting design is a stunning, stone-finishedhide-away with over-sized classical details including Corinthian columns and up-lit cornices defining the theater’s perimeter.Compact, custom-designed “couples” chairs provide seating for twelve in the main room, with a wine bar and tasting area at the rear with seating for four.Artwork by: Keith Willis and Jon Heberling of Innovative Theatres.