The owner’s vision was to create an elegant ‘Deco’ environment, rich in exotic vintage materials but devoid of the stereotypical design excesses common to other ‘Art Deco’ cinemas…. elegant but tasteful. Technology and performance, materials, and craftsmanship were to be top rate. “Oh, and one more thing, I’d love a Cigar Lounge”!

Cinema La Cresta was designed and constructed with rich, layered wood custom stainless steel doors and hand-cast chevrons laced with fiberoptic lighting.

A custom exhaust system is integrated to accommodate the Cohiba Lounge, a cigar/martini area equipped with wireless surround sound headphones to deliver perfect 7.1 logic cinema sound to the “off-center” viewers. Radial patterned acoustical absorber panels in the ceiling provide uncompromising room performance and block unwanted theater sound from upper floors. Deco-inspired fabrics on custom sofas combine with Alligator-embossed leather Italian recliners to complete this truly sumptuous-yet-understated private cinema.

Since its opening in 1952, Television City, Los Angeles has been the West Coast home of CBS broadcasting and an iconic symbol for Southern California’s entertainment industry. Over the years, TV City has been home to Ed Sullivan, All in the Family, and the long-running Carol Burnett Show… to name a few.

Innovative Theatres began working with CBS engineers on the renovation of the primary screening room. The first task, to update the room’s 70s-era automation. Then we transitioned the existing projection system from 35mm film to professional-grade D-Cinema digital technology and the sound system to 7.1 logic digital surround.

As the project progressed, other aspects of the screening room were also outdated. At that point, Innovative Theatres allied with CBS facilities designers to develop a renovation strategy for the screening room makeover.

Improved acoustics and new, luxurious cinema seating, and modernized interior finishes started the screening room renovation. State-of-the-art LED’s provide accent lighting installed in the ceiling drop-down acoustics and stairway lighting. A Gobo lighting fixture projects the CBS logo onto new ‘monolith’ theater walls. Accent (color-changing) lighting designed for a new ‘dropped’ soffit is suspended above the audience seating area.

Custom designed wall acoustics featuring fabric-covered absorber panels paired with stained hardwood 2D & 3D diffusers accomplish optimized sonic performance with top-end boardroom esthetics.

The new CBS TV City Screening Room features a 17′ wide Stewart micro-perforated film screen with JBL Synthesis integrated 7.1 sound system calibrated to THX professional standards.

“It was a rather personal thrill to employ the many elements of theatrical design to the Interior of the TV City Screening Room. To witness the results of this synthesis of lighting, textures, and focused architecture is a genuine reaffirmation of performance meeting contemporary design.”

The Avery Cinema Complex is next to the Autobahnen der Schweiz. It allows for direct customer availability to the theater complex. Access to all eight theaters is from a single large atrium foyer equipped with the latest Digital projection (D-Cinema) and current technology Digital THX sound.

Sophisticated architectural lighting effects combined with projected digital signage and imagery add an extra dimension of Kinetic excitement to the Europlex Cinemas.

Innovative Theatres developed an all-inclusive program of ultimately ‘projected’ signage and building ornamentation for this progressive Swiss-based cinema developer.

Tucked within a Vintage Villa along Beverly Hills’ tree-lined Maple Drive, this classically elegant private cinema offers a new life to a forgotten underground room.

A small private staircase leading from the home’s kitchen to a dimly lit room. A room with low ceilings and whose sole purpose was to store forgotten objects.

Innovative Theatres saw the opportunity to create an area, a home theater that the entire family and friends could use and enjoy.

We carefully designed a platformed seating area, lightly scaled millwork, and acoustical wall systems to create this elegant and well-functioning family theater—all without visually crowding the room’s appearance. We addressed the theater lighting with overhead micro spots and continuous perimeter up-lighting built into the custom wood cornice molding.

Set inside a magnificent Palladian Villa overlooking Newport Harbor, we designed the Terrace Cinema to blend seamlessly with the home’s interior. Loosely draped fabric treatments provide acoustic reinforcement within the theater. In addition, it also provides a backdrop for the client’s art collection.
The Terrace Theater is a three-row, twelve-seat theater featuring custom-crafted theater recliners styled in mink-toned ultra-suede with deep contrasting piping.
The theater features a premium THX level JBL Synthesis sound system incorporated into an ancillary room, along with a voluminous library of audio and video program material. Digital projection and a ‘woven’ acoustically transparent film screen make for a lifelike video presentation.

This splendid Italian villa is bathed in light and sits atop a steep hillside, far below in the shadows, a welcoming retreat…Cinema Montagna.

Conceived and built for the Wellness Center Designer Showcase Tour, this exotic home theater fashioned to simulate an ancient catacomb. Located adjacent to the home’s rustic wine cellar, the theater walls and architectural details finished with a rugged stone patina. At the rear of the theater, an elegant sitting area attracts guests to enjoy one of the fine vintages.

Situated adjacent to the home’s wine cellar, the resulting design is a stunning, stone-finishedhide-away with over-sized classical details including Corinthian columns and up-lit cornices defining the theater’s perimeter.

Compact, custom-designed “couples” chairs provide seating for twelve in the main room, with a wine bar and tasting area at the rear with seating for four.

Artwork by: Keith Willis and Jon Heberling of Innovative Theatres.