Innovative

Theatres

With over 25 years of experience, Innovative Theatres is a recognized industry leader in home theater and home cinema design, screening room design, build, and installation worldwide.

Our award-winning team of theater designers, technicians, and skilled production professionals combine to provide complete theater design, installation, and project support from concept to completion.

Innovative Theatres

Award Winning
Theater Designers

Innovative Theatres

Award Winning

Theater Designers

Innovative Theatres, a High-End Home Theater and Screening Room Design Build Company, is based in Los Angeles.
YOUR THEATER IS
A PERSONAL
VISION
OUR VISION

An image of your lifetime memories should inspire your home theater. We help you bring your vision and desires to reality by crafting a home theater that exceeds your expectations.

Innovative Theatres

With over 25 years of experience, Innovative Theatres is a recognized industry leader in home theater and home cinema design, screening room design, build, and installation worldwide.

Our award-winning team of theater designers, technicians, and skilled production professionals combine to provide complete theater design, installation, and project support from concept to completion.

Innovative Theatres, a High-End Home Theater and Screening Room Design Build Company, based in Los Angeles.

Innovative Theatres

Award Winning
Theater Designers
Innovative Theatres
With over 25 years of experience, Innovative Theatres is a recognized industry leader in home theater and home cinema design, screening room design, build, and installation worldwide.
Our award-winning team of theater designers, technicians, and skilled production professionals combine to provide complete theater design, installation, and project support from concept to completion.
ARCHITECTURE +  INTERIORS  +  DESIGN  +  TECHNOLOGY + CUSTOM FABRICATION  + SEATING + ACOUSTICS + TEAM COLLABORATION

Our Experience

With over 30 years of experience, Innovative Theatres is a recognized industry leader in home theater and home cinema design, screening room design, build, and installation worldwide.

Our award-winning team of theater designers, technicians, and skilled production professionals combine to provide complete theater design, installation, and project support from concept to completion.

More Projects
Explore Some Of Our Theaters
Home Theaters
CBS Cinema

Today, it is now possible to get the same performance level from a private home theater as public cinemas. This includes ultra high performing home cinemas such as IMAX. Innovative Theatres is a world-classprivate cinema design and build firm with extensive experience in customized installations for the discerning client. We provide state-of-the-art home theater technology with complete installation services. In addition, we offer comprehensive interior planning and fabrication, We transform any room into a beautiful new home theater with our design services and installation.

Home Theaters
CBS Cinema

Today, it is now possible to get the same performance level from a private home theater as public cinemas. This includes ultra high performing home cinemas such as IMAX. Innovative Theatres is a world-classprivate cinema design and build firm with extensive experience in customized installations for the discerning client. We provide state-of-the-art home theater technology with complete installation services. In addition, we offer comprehensive interior planning and fabrication, We transform any room into a beautiful new home theater with our design services and installation.

More Home Theaters
Screening Rooms
American Film Institute   

Screening room technology has never been more advanced and accessible to public and private institutions. The technology of commercial cinema projection is currently at a historic crossroads. Digital Cinema or D Cinema has replaced film projection technology for video media presentation. Theaters worldwide are aggressively switching over to digital media as film becomes history. “D Cinema” is specifically designed to download studio-produced content (movies) through a sophisticated processor that delivers first-run presentations while protecting (via encryption) the premier content’s security..

More Screening Rooms
Screening Rooms
 American Film Institute    

Screening room technology has never been more advanced and accessible to public and private institutions. The technology of commercial cinema projection is currently at a historic crossroads. Digital Cinema or D Cinema has replaced film projection technology for video media presentation. Theaters worldwide are aggressively switching over to digital media as film becomes history. “D Cinema” is specifically designed to download studio-produced content (movies) through a sophisticated processor that delivers first-run presentations while protecting (via encryption) the premier content’s security..

Home Theaters
CBS Cinema

Today, it is now possible to get the same performance level from a private home theater as public cinemas. This includes ultra high performing home cinemas such as IMAX. Innovative Theatres is a world-classprivate cinema design and build firm with extensive experience in customized installations for the discerning client. We provide state-of-the-art home theater technology with complete installation services. In addition, we offer comprehensive interior planning and fabrication, We transform any room into a beautiful new home theater with our design services and installation.

More Home Theaters
Screening Rooms
American Film Institute   

Screening room technology has never been more advanced and accessible to public and private institutions. The technology of commercial cinema projection is currently at a historic crossroads. Digital Cinema or D Cinema has replaced film projection technology for video media presentation. Theaters worldwide are aggressively switching over to digital media as film becomes history. “D Cinema” is specifically designed to download studio-produced content (movies) through a sophisticated processor that delivers first-run presentations while protecting (via encryption) the premier content’s security..

More Screening Rooms

Our Services

Design & Procurement

Architecture

Audio and Video

Theater Interiors

Acoustics

Engineering

YOUR THEATER IS
A PERSONAL
VISION

Recent Project

Private home theaters combine various equipment and custom-fabricated products to achieve their magical appeal. We have found that the best custom home theater design and construction lie in a pleasing and functional design over the years.

Enjoy viewing a sample portfolio of our custom and commercial projects

More Projects
Best of L.A.

Best Theater Company

Los Angeles channel KTLA entertainment series “Best of LA” recognized Innovative Theatres as a leader in Home Cinema Design. Featured in this Best of LA segment, Caroline discusses our process and her experience collaborating with us.

Press Reviews & Testimonials

The Robb Report

Zen Cinema

For the Zen, any design element that Keith Willis could strip away, he did “It’s a Calm experience,” Willis explains.

Instead of traditional recliner seats, they decided on cushioned sofas for lounging or, perhaps, for viewing or working out to a yoga video. Fabrics are all natural in earthy colors, and carpet is a sisal look-alike made from nylon so it is softer to the touch. There is no curtain; flat walls abut either side of the perforated screen. Anyone who wants to sit in the room and simply listen to music or meditate can digitally reproduce on screen a favorite painting or, for instance, a soothing image of a verdant bamboo forest.

When designer, Willis wanted to add a little extra drama to a home theater, they do it with lighting. The Zen’s walls tilt outward about 10 degrees, there is no cornice, and the ceiling is a soft, curvilinear soundboard structure. “It would suggest a stream, like a Zen rock garden,” Willis says.

The stairs are lit and more light-imbedded in panels and glowing from beneath the sofa platforms-creates an ethereal, floating quality to the entire room. “Even if it is minimal,” says Willis, “there has to be a ‘wow’ somewhere.”

-Denise Starr

Pro A/V

Home Theatres of the Rich and Famous

Residential AV integrators establish booming high-end market in the birthplace of the home theater.

Brett Ratner calls his Kaleidescape “the coolest thing in the world.” In fact, the filmmaker behind the “Rush Hour” franchise recently told the showbiz trade paper Daily Variety that he uploaded each of his 10,000 DVDs to his home media server- a device he says he’s become so enamored with that he rarely leaves his Beverly Hills, Calif. home

With all the attention on the home theater, some homeowners naturally are trying to upgrade the decor, too, with touches such as velour ropes, highly changed and created millwork, California based Innovative Theatres has an entire process to create from Art Deco to a Greco-Roman slyle theater, it spans the gamit.

-By Daniel Frankel

the Robb Report

Masterful Designs

Today, the outside world may seem a little less friendly than it did in the days of Dwight D. Eisenhower and Norman Rockwell. As a result, more and more people are hibernating and being couch potatoes-a behavior that has become acceptable, even welcome. In fact, holing up within the confines of your luxurious hue, or opting to entertain in instead of going out, is hotter than ever. So it follows that many homeowners re on the lookout for clever ways to feather their nests.

Home theaters-once enjoyed exclusively by the well heeled are today, private screening rooms in suburban Houston ranch houses and Beverly Hills mansions. Keith Willis of Innovative Theatres, a fine artist and musician, offers the design and electronics brains, having recorded and engineered large-scale musical performances for such artist as Prince and jazz musician Chick Corea. Each contributes his unique talent to the mix, creating an impressive whole.

“Since we started, every room we’ve done-design-wise and performance-wise-has been well received,” Willis says.

-Denise Starr

Audio - Video Interiors

THE ART OF BUILDING HOME THEATERS

Meet the dream team who turned turnkey home theater into reality. Keith Willis and Jon Heberling are partners in Innovative Theatres in West Hollywood CA. The name is apt because innovation is what they offer. In addition to designing and installing world-class custom theaters and A/V systems, the partners have perfected Classic Editions. It is a collection of five pre-designed theaters complete with strong design themes, well-balanced audio/video packages and what financial types call economies of scale.

“Designing and building a home theater can involve an architect and interior designer certainly audio/video and automation specialists and probably a host of building trades,” says Willis. “The concept behind Classic Editions is to go ‘in-house’ to incorporate all those trades and services into one company. This allows us to manage the process seamlessly and dramatically reduce the stress level.”

-By Marilu Crocker

Wall Street Journal

Fans pump up the home theaters with soda stands, shaking seats; Gold-leaf Decor for $500,000

For people with home theaters, this Sunday’s Super Bowl game is a perfect opportunity to show off. Mike McCall is looking forward to hosting a party for his friends. His guests will lounge in stadium-style seats, grab their snacks from a theater concession stand, and view a record message with dancing candy bars asking for a cellular phone to be turned off. “We went over the edge,” says the Helena Ohio Resident

With all the attention on the home theater, some homeowners naturally are trying to upgrade the decor, too, with touches such as velour ropes and lighted marquees. In West Hollywood, Calif., Innovative Theatres has been designing and fabricating theatres for the most discerning for some time.

-By June Fletcher

Wall Street Journal

Fans pump up the home theaters with soda stands, shaking seats; Gold-leaf Decor for $500,000

For people with home theaters, this Sunday’s Super Bowl game is a perfect opportunity to show off. Mike McCall is looking forward to hosting a party for his friends. His guests will lounge in stadium-style seats, grab their snacks from a theater concession stand, and view a record message with dancing candy bars asking for a cellular phone to be turned off. “We went over the edge,” says the Helena Ohio Resident

With all the attention on the home theater, some homeowners naturally are trying to upgrade the decor, too, with touches such as velour ropes and lighted marquees. In West Hollywood, Calif., Innovative Theatres has been designing and fabricating theatres for the most discerning for some time.

-By June Fletcher

The Villa Montagna

Design Showcase House
INSTALLATION AND INTERIOR DESIGN BY INNOVATIVE THEATRES

In Westlake Village, one of Los Angeles’s most northern suburbs, you’ll find a 10,000-square-foot Mediterranean house that recently had a face-lift. The Villa Montagna became the 2018 Design Showcase house with proceeds going to benefit the Wellness Community-Valley/Ventura.

“One of the most important changes to the home was the theater and features Design and audio/video by Keith Willis of Innovative Theatres in West Hollywood. the theater, designed from scratch, Keith had a daunting space. “I will never forget the dimensions,” says Willis. “Thirteen and one-half feet by 50 feet. we’re talking bowling alley.”

Willis viewed this as a blank canvas on which to project their own creativity.

Willis, who studied both electronics and fine art at UCLA and spent eight years touring with performers such as Prince Lee Ritenour and Chick Corea as both an engineer and musician. “Eight years was enough. I got tired of touring,” he says. “So I started a Design company’.

-By Marilu Vaughn

Los Angeles Times

The Home Theater Explosion

With technology constantly advancing and systems for every price range, the media room is developing into a regular household feature

Screen Gems

Although prices for home theater technology are changing, there are those for whom budget is no object. Here is a Southern California’s most tricked-out cinema, “The Cinema La Cresta”. A home theater at the shore sports Art Deco opulence and its own smoking lounger

The owner of the Italianate seaside villa-Lee Perlman, and admitted audiophile and chief executive of New Age Electronics-set no limit on his budget and requested “the finest picture, best sound, best environment and comfort,” says Keith Willis of West Hollywood based Innovative Theatres.” To add drama to the room, into the columns, Willis outfitted the custom stainless-steel capitals with fiber-optic lighting. Colors cycle from yellow to cobalt blue, creating accent lighting evocative of an old movie palace. “It makes for a relax time after a long day’s work”.  The Home Theater Explosion

-By Barbara Thornburg

ensemble

Scene Stealers - Cinema Erte'

The Cinema Erte’ from Innovative Theatres in West Hollywood Ca. captures the imaginations of many of those clients with one of today’s most prominent styles for home theaters,” says Keith Willis. “It has elements of the movie palaces of Hollywood’s Golden age, plus other icons of style such as the Queen Mary and the Chrysler building in New York.”

If it is surprising to hear audio/video professionals speak so familiarly about design and style, consider the backgrounds of both he and Jon. “A lot of what we create comes from a visual emphasis.” Heberling says. “I come originally from a music background.” Willis explains. “I was a musician and engineer” who toured with a lot of popular bands in the 1980’s. After 9 years of touring i went back to UCLA to pursue my degree in Fine Arts.”

Working together, with Heberling doing the blueprints and documents for build-out and Willis specifying and integrating the electronics, they bring each design to life. “We lock ourselves in the conference room for three or four hours and throw ideas around,” Willis says. “We start out with ‘Where would you like to go today?'” We build ideas on top of ideas until we come out with a design that’s usually very different that what we started with.”

-By Marilu Crocker
Frequently asked questions.
How is Innovative Theatres different?

We design and build professional, state-of-the-art screening rooms and private theaters.

Innovative Theatres is a full service, complete design, build and install company. This means that we, with you, will design the concept, fabricate the interior elements, provide the seating and accent lighting. In addition, we provide the technology and electronic integration. This includes the complete theater current audio surround sound, video projection/LED wall and one-touch theater automation. The goal is to provide the completed theater that you have envisioned.

How does the process begin?

Innovative Theatres works to understand your needs, style, and how your commercial company or you and your family will use your theater. The process always begins with our client conversation. So often we get the question, “how does the theater design process begin?” There are several important steps to the design process. We begin with questions such as.

  • How many guests will your screening room or family theater do you want to accommodate?
  • Do you have a particular theme in mind?
  • What are your viewing preferences?
  • What are the room dimensions and details?
  •  At what stage is the construction so far?

This initial conversation provides us with an overall idea of where to begin. The next step will be to meet with you (the Owner, Designer and/or Architect), on-site or in your office to continue to discuss and refine the details. Next we create the action plan

Do you Collaborate with Designers, Architects and Contractors?

Yes! We love to work with all creative talent. We feel the most successful projects are collaborative. Roughly 70% of our projects begin in the architectural and designer phase. The additional 30% are our clients converting an existing space into a new theater. Both ways, it is always a collaborative effort.

What is your warranty policy

Innovative Theatres provides a full year of technical support at no additional charge to our clients. This includes our labor to remove and re-install any failed equipment. All warranties for equipment are based on the manufacturer’s stated warranty, which are typically 1-5 years. After the first year, we are happy to provide/coordinate any service required, which is simply charged at an hourly rate.

How long does a project take to complete?

Timelines typically range from 3 to 8 months. Of course, all projects vary in size and complexity, which determines the overall time to completion. Permitting (if any), electronic equipment, custom millwork, seating, and fixtures are the longest lead times. Our extensive experience allows us to optimize and adjust schedules regularly to assure your project stays on course.

FAQs

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Still have questions?

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